Get a custom list of fitness micro-influencers
Fitness influencers were here for a long time now, but in the past few years a new wave of fitness micro-influencers has emerged and everyday fitness enthusiasts are becoming beacons of inspiration.
Consequently, fitness brands saw the potential that influencers have, and because of that most brands in the fitness industry have been utilizing influencer marketing ever since.
However, through the years one thing changed when it comes to influencer marketing for fitness brands – that’s the strategy that is used to find influencers to work with.
Unlike before, when brands just wanted to work with the biggest fitness influencers that had the most followers on platforms like Instagram, Twitter, or TikTok, these days companies are hiring smaller influencers or so-called fitness micro-influencers.
The main difference between a micro-influencer and an influencer in the fitness industry is the fact that micro-influencers have smaller audiences than regular influencers do.
If you are interested in finding fitness micro-influencers for your brand, make sure that you stay until the end of this article because we will provide you with a list of the best 50 micro-influencers in the fitness industry.
Why are Micro-Influencers better than Regular Influencers?
There are a plethora of reasons behind micro-influencers being better than regular influencers and that topic deserves an article of its own, so that’s why in this article we are only going to mention a few of the reasons behind this.
Their Authenticity
Fitness micro-influencers have a smaller audience, but a smaller audience also means a more targeted audience. These influencers are creating extremely targeted content that speaks directly to the pain points of their fans. This makes the influencer an authority on the topic in the eyes of his/her audience.
For example, people that are interested in the keto diet are more likely to take advice and trust a person that is only talking about the keto diet, compared to someone who is talking about multiple topics, such as weightlifting, keto diet, running, etc.
Micro-influencers are usually the ones talking about a niche topic (keto diet) in an industry (fitness), so this approach where influencers tackle a specific problem of their fans creates a deeper connection between them.
Having fans who trust someone results in checking and supporting most of the fitness brands that collaborate and support that specific micro-influencer.
A recent study shows that fans are 82% more likely to buy something if a micro-influencer recommends it. This fact alone shows how powerful micro-influencer marketing can really be. Higher Engagement Rates
This is an unwritten rule, but the higher someone’s following is – the lower their engagement rate is. There are numerous reasons behind this happening, but the bottom line is that having a bigger amount of followers means that there is a lower chance of all of them interacting with your content.
Because engagement rate is a simple formula (total engagement/number of followers = engagement rate), this allows fitness micro-influencers to have higher ER compared to the biggest influencers in the industry.
A higher engagement rate means that you will get more impressions for your marketing dollars spent, and this is one of the main reasons that motivate fitness brands to work with multiple micro-influencers instead of only collaborating with one big influencer.
They are More Available for Collaboration
Because many fitness brands still haven’t heard about micro-influencers, they are still using the old way of doing influencer marketing with big influencers. This leads to big influencers having a lot of projects to work on, which makes contacting them harder.
On the other side, micro-influencers are still a hidden gem waiting to be found by the majority of fitness brands, so they are not as busy. This makes closing a deal with a micro-influencer much easier and faster than doing the same with a big name in the fitness industry.
Also, when something is less available (in our case it’s big fitness influencers) the price range for that same thing automatically increases because of the high demand.
Lower Costs
When we are on the topic of spending money on influencer marketing, the lower follower counts that micro-influencers have means that the costs of promotion are also lower. This allows businesses in the fitness industry to diversify their marketing budget and work with multiple micro-influencers instead of burning all of their money on a single promotion.
The other upside of working with multiple influencers is the fact that even if your promotion with one of the micro-influencers doesn’t perform well, you still have a chance to make up for that with the other promotions that you are running.
Another tip we have to share is that some smaller micro-influencers even work with brands in exchange for a free product sample. Many brands use this tactic when they send a free product sample because it is a completely risk-free strategy that can yield big returns.
Find Fitness Micro-Influencers
The value that micro-influencers provide in today’s fitness marketing world is obvious, so if you want to capitalize on this great opportunity, the next step you should take is to find the best fitness micro-influencers to work with.
Free ways to find fitness micro-influencers
There are few free ways to find fitness micro-influencers for free:
- Search manually on social media platforms – Write keywords like fitness and workout, or similar hashtags (#fitness, #gymworkout), etc.
- Use our free YouTube channel search tool to find fitness YouTubers
- Use the free TikTok creators search tool to find TikTokers that post content about fitness
Find fitness influencers at scale
You can search micro-influencers by certain keywords, for example: “fitness lover”, “weightlifting addict”, “gym addict”, etc. We can also segment the micro-influencers by age, the number of followers, engagement rate, country, and much more.
Find fitness micro-influencers in your email list
This is one of the best strategies to partner with fitness micro-influencers to promote your brand and it’s ideal for businesses that have already established a significant customer base.
If you have been in the fitness industry for a while, there’s a big chance that some fitness influencers are already your customers.
The fastest and most accurate way to find fitness micro-influencers among your customers is by using the Enrichment feature in our creator discovery dashboard.
Here’s how to do it:
- Upload your customer email list or list of usernames if you want to find fitness influencers among your Instagram followers
- We will match your list with our 80M+ creator database
- After that, you can download a list of all fitness influencer, along with 40 more data points for each influencer (location, past collabs, presence on other social media platforms, etc.)
Find fitness influencers in your email list
Reaching Out To Fitness Micro-Influencers
When you find influencers you want to collaborate with, the next step is to contact them and get them on board.
There are two ways that you can use to do outreach, the first one being Instagram DMs and the second one which is far more reliable being Email.
Let’s check both of them.
Contacting Micro-Influencers on Instagram
Using Instagram to contact fitness micro-influencers is pretty easy – you just need to pick one of the 50 fitness influencers that we are going to provide later in this article. Open their profile and use the “Message” button to send them a DM.
The downside of this method is that it isn’t scalable. Instagram has a limit on how many messages you can send per day, and that limit is pretty low.
To be successful with Influencer Marketing, you need to send a lot of messages because not all people will respond to you
Because this approach isn’t scalable, we are keener to using email for our outreach.
Using Email to Contact Micro-Influencers
People have been saying that email is dead for decades now, but everything has shown the opposite.
Using email to approach micro-influencers gives you the scalability that Instagram DMs or any other outreach method can ever offer.
Email is also great because once you have an email list, you can use it multiple times (as many as you like). So, for example, if you don’t make a deal with a micro-influencer now, you can contact them again in a few months to check If you have found a similar language.
Finding a list of the top fitness influencers can be pretty hard, but don’t worry – we got you covered on that front.
If you are interested in getting an email list of the top fitness influencers, get in touch with us, and let’s discuss the goals and the targeting of your influencer marketing campaign.
After you confirm the details of your targeting with our team, we will make sure to provide you with a validated and up-to-date email list of the top micro-influencers in the fitness industry that will help you in getting more exposure and sales for your fitness brand.
List of the Top 50 Fitness Micro-Influencers
As we promised at the beginning of this article, here we have a list of the top 50 fitness micro-influencers that you can use for your influencer marketing campaigns.
To find these micro-influencers, we used filters such as Location (US), Ethnicity, and Engagement Rate.
Top 50 Fitness Micro-Influencers
If you want to get a unique list of fitness micro-influencers for your brand, you can schedule a quick call with our team where you can discuss the details of your targeting.
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