Since the rise of social media which happened about 10 years ago, fitness brands saw the potential that influencers and influencer marketing brought to the table, and because of that most brands in the fitness industry have been utilizing influencer marketing ever since.
However, through the years one thing changed when it comes to influencer marketing for fitness brands – that’s the strategy that is used to find influencers to work with.
Unlike before, when brands just wanted to work with the biggest fitness influencers that had the most followers on platforms like Instagram, Twitter, or TikTok, these days companies are hiring smaller influencers or so-called micro-influencers.
The main difference between a micro-influencer and an influencer in the fitness industry is the fact that micro-influencers have smaller audiences than regular influencers do.
If you are interested in finding fitness micro-influencers for your brand, make sure that you stay until the end of this article because we will provide you with a list of the best 50 micro-influencers in the fitness industry.
Why are Micro-Influencers better than Regular Influencers?
There are a plethora of reasons behind micro-influencers being better than regular influencers and that topic deserves an article of its own, so that’s why in this article we are only going to mention a few of the reasons behind this.
Fitness micro-influencers have a smaller audience, but a smaller audience also means a more targeted audience. These influencers are creating extremely targeted content which speaks directly to the pain points of their fans. This makes the influencer an authority of the topic in the eyes of his/her audience.
For example, people that are interested in the keto diet are more likely to take advice and trust a person that is only talking about the keto diet, compared to someone who is talking on multiple topics, such as weightlifting, keto diet, running, etc.
Micro-influencers are usually the ones talking about a niche topic (keto diet) in an industry (fitness), so this approach where influencers tackle a specific problem of their fans creates a deeper connection between them.
Having fans that trust someone results in them checking and supporting most of the fitness brands that collaborate and support that specific micro-influencer.
A recent study shows that fans are 82% more likely to buy something if a micro-influencer recommends it. This fact alone shows how powerful micro-influencer marketing can really be.
Higher Engagement Rates
This is an unwritten rule, but the higher someone’s following is – the lower their engagement rate is. There are numerous reasons behind this happening, but the bottom line is that having a bigger amount of followers means that there is a lower chance of all of them interacting with your content.
Because engagement rate is a simple formula (total engagement/number of followers = engagement rate), this allows fitness micro-influencers to have higher ER compared to the biggest influencers in the industry.
A higher engagement rate means that you will get more impressions for your marketing dollars spent, and this is one of the main reasons that motivate fitness brands to work with multiple micro-influencers instead of only collaborating with one big influencer.
They are More Available for Collaborations
Because many fitness brands still haven’t heard about micro-influencers, they are still using the old way of doing influencer marketing with big influencers. This leads to big influencers having a lot of projects to work on, which makes contacting them harder.
On the other side, micro-influencers are still a hidden gem waiting to be found by the majority of fitness brands, so they are not as busy. This makes closing a deal with a micro-influencer much easier and faster than doing the same with a big name in the fitness industry.
Also, when something is less available (in our case it’s big fitness influencers) the price range for that same thing automatically increases because of the high demand.
When we are on the topic of spending money on influencer marketing, the lower follower count that micro-influencers have means that the costs of promotion are also lower. This allows fitness to diversify their marketing dollars and work with multiple micro-influencers instead of burning all of their money on a single promotion.
The other upside of working with multiple influencers is the fact that even if your promotion with one of the micro-influencers doesn’t perform well, you still have a chance to make up for that with the other promotions that you are running.
Another tip we have to share is that some smaller micro-influencers even work with brands in exchange for a free product sample. Many brands use this tactic where they send a free product sample because it is a completely risk-free strategy that can yield them big returns.
Find Fitness Micro-Influencers for Free
The value that micro-influencers provide in today’s fitness marketing world is obvious, so if you want to capitalize on this great opportunity, the next step you should take is to find the best fitness micro-influencers to work with.
At Influencers Club, we help fitness brands find the top micro-influencers for their influencer marketing campaigns. Unlike traditional influencer marketplaces that offer 5 – 10 influencers from every niche, we make sure that we provide fitness brands with email addresses from thousands of micro-influencers.
We are finding micro-influencers by certain keywords, for example: “fitness lover”, “weightlifting addict”, “gym addict”, etc. We can also segment the micro-influencers by age, the number of followers, engagement rate, country, and much more.
We have tried to find micro-influencers by searching manually and it takes too much time. That’s why we decided to create a free tool that allows people to find micro-influencers by certain keywords, for example, “fitness lover”, “weightlifting addict”, “gym addict”, etc.
If you want to get the email address from the fitness micro-influencers that you want to work with, you can check our pricing or schedule a quick call with our team where you can discuss the specific of your targeting.
Reaching To Fitness Micro-Influencers
After you have found the micro-influencers you want to work with, the next step is to contact them and make a deal with them.
There are two ways that you can use to do outreach, the first one being Instagram DMs and the second one which is far more reliable being Email.
Let’s check both of them.
Contacting Micro-Influencers on Instagram
Using Instagram to contact micro-influencers is pretty easy – you just need to pick one of the 50 fitness influencers that we are going to provide later in this article. Open their profile and use the “Message” button to send them a DM.
If you are not sure about what messaging you should use, you can check this article that has examples of asking micro-influencers for a promotion.
The downside of this method is that it isn’t scalable. Instagram has a limit on how many messages you can send per day, and that limit is pretty low.
To be successful with Influencer Marketing, you need to send a lot of messages because not all people will respond to you
Because this approach isn’t scalable, we are keener to using email for our outreach.
Using Email to Contact Micro-Influencers
People have been saying that email is dead for decades now, but everything has shown the opposite. These days, there were over 300 billion emails sent by email users just in 2020 alone. This statistic shows how alive email truly is.
Using email to connect with micro-influencers gives you scalability that Instagram DMs or any other outreach method can never offer.
Email is also great because once you have an email list, you can use it multiple times (as many as you like). So, for example, if you don’t make a deal with a micro-influencer now, you can contact them again in a few months to check If you have found a similar language.
Finding a list of the top fitness influencers can be pretty hard, but don’t worry – we got you covered on that front.
If you are interested in getting an email list of the top fitness influencers, make sure that you schedule a free 30-minute call with our team where you will discuss the goals and the targeting of your influencer marketing campaign.
After you confirm the details of your targeting with our team, we will make sure to provide you with a validated and up-to-date email list of the top micro-influencers in the fitness industry that will help you in getting more exposure and sales for your fitness brand.
List of the Top 50 Fitness Micro-Influencers
As we promised at the beginning of this article, here we have a list of the top 50 fitness micro-influencers that you can use for your influencer marketing campaigns.
To find these micro-influencers, we used filters such as Location (US), Ethnicity, and Engagement Rate.
|1||vikasrajpalofficial||30579||Lifestyle | Fashion | Fitness Influencer
📍Delhi | Mumbai | Kanpur
|2||torialykhan||29207||¤ Fitness ¤ Influencer ¤ Lifestyle
‘Stay humble, listen to your heart
& earn it’ #JustBeYourself 📍🏴 🧿
|3||drsiahfitness||28519||Wellness & Health|📚Doctor of Education |Brand Influencer|Herbalife🌿Coach|Aubrey’s Dad|Hubz|Team1914🤘🏾
Get Started Today↙️
|4||tanusreeeee||27903||Feed mein aati hoon, bheed mein nehi!
FASHION || LIFESTYLE || FITNESS
DM for collaboration
#fashion #influencer #style
|5||prashant___mehta||27197||⭕️ PROFESSIONAL BADMINTON COACH 🇮🇳
⭕ HEAD COACH – @dc_badminton
⭕️ FITNESS INFLUENCER 🏋️🏋️🤸
📩 DM FOR BUSINESS ENQUIRY
🏆Campeã Brasileira Bikini Fitness 18
Lifestyle | Fitness | Fashion | Dicas
@pedromardem 💍 👨👩👦
Horses, Pigs, Boxers, Chickens, Bucking Bulls & a Blonde💗
#farmlife #fitness #patriot 🇺🇸 #youtube #garden 🌱
|8||michelleelise527||26020||interior designer • stager •
store owner • artist •
entrepreneur • influencer •
fitness • good vibes
Online English Teacher
🏃🏾♀️Fitness Influencer | Aspiring Corporate Lawyer 👩🏾🎓
🔸Certified Personal & Physical Trainer
|12||thaissa.fitness||24371||🌎| 🇧🇷 – 🇺🇸
📍| New Jersey – USA.
💪🏽| Health & Fitness Influencer
🛠| Body in progress
📉| Weightloss Motivation
🥗| Healthy Lifestyle
|13||akshayythakur||23330||W€l¢om€ t♂ m¥ wo®ld🌍
💥 E-MAIL FOR COLLABORATION
💥 Protein lover 😋
💥®o¥al £nt®¥👉30 june
|14||sagar_birla01||23293||King 👑 • Fashion 🌟 Blogger 🤙
• 🇮🇳 IND ~ • UAE 🇦🇪
• Fitness Freak 🖤 • Lifestyle Influencer ♠️
|15||lyudmyla_orestovna||23108||🇬🇧🇺🇦 Brand influencer,nutritionist with love for fitness🏋️♀️fashion and healthy lifestyle💪😊||hidden|
|16||evi_shredded||22742||▫️Bikini Fitness Competitor
❗A tartalmak felhasználása engedélyköteles❗
|17||guidolillio||22722||#Fitness #influencer 💪
Use code ‘Jsts’
Musclemania INDIA 2019🥈
Personal Training program
|19||hotphysiquemagazine||22582||La revista de los Sport&Fitness Influencers||hidden|
|20||mom.chronicles||22305||Sneak peek into my life in stamp size 💫
Mominfluencer| fashion lover| fitness enthusiast| dreamer|
💌/DM for collaborations
|21||monika.bukovac||21410||👸 COSMOPOLITAN INFLUENCER OF THE YEAR
🏋️♀️ CERTIFIED FITNESS INSTRUCTOR
👭 PERSONAL / ONLINE COACHING
|22||donaldnkomo||20553||Content Creator 👨🏾💻| Brand Influencer🤳🏾 | Travel ✈️| Fitness| Fashion | Lifestyle🏋🏾♂️ | 🇿🇦 | LGBTQI+ 🏳️🌈| Email: email@example.com||hidden|
|23||georgivangelo||20220||Fitness influencer, PT,💪👌🤑 🧿📚||hidden|
|24||emron007||19920||• Influencer[Fashion n Fitness]• Amazon Influencer
* @fnx_fit EMRON007 15% Disc
|25||lifestyleguru_kd||18920||Founder/CEO of The Social Hub Miami
Certified Fitness Trainer
|26||josnellfit||18549||KAM e Imagen cadena Taurus Gym
💪Personal Trainer/Coach 🍑🍱
CEO Intense Group
|27||kalinutritious||18407||Radio Presenter @2rrr88.5fm
|28||aeliyakhan||18316||Toronto Influencer & MUA 💃
Human Resources Manager @tripleacheeese 💁♀️
Makeup, Fitness & Lifestyle
|29||iam_samkhan_||18094||Model | Influencer | Fashion blogger
Digital marketing Expert
DM📩/Mail for collaborations/promotions
Train Like a Beast🏋
Fitness Freak 😍😘
●Peter England Mr.India Top 30(Delhi)🎀
●Max fashion Icon Top 6 finalist
Business / Collab :
|32||fitnesskittenz||17212||Premier women’s fitness and swim consultants. Promoting brands, instructors, events, and influencers. View Our Stories ⬆️ Partner @TonyThomasSports||hidden|
|33||matteo2481||16754||-Hairstylist✂️ Work at: @bluezonestyling -Live in Italy🇮🇹 -I love Fitness -Fashion Influencer -Personal Stylist -Image and Color Expert -Food Blogger||hidden|
|34||karlygordon||16315||Fitness & Wellness
Model | Influencer
Mgmt: @BookedByKelvin or @SevenTalent
Modeling/Influencer work click EMAIL
Fitness IG page
ALPHAMARKIE 20% OFF
🔽Click the link below to get started!🔽
|36||ryan__jessen||15700||🔎 I help MEN S.H.E.D. their HOLOGRAMS
🙏Creator: 10Gs Club
🏋️♀️Shed 125lbs – Fitness Influencer
“Vibe high and the magic around you will unfold.”
|38||curlybruny||15061||📍Naples – Italy
❤️Fashion & beauty influencer
👠Shopping & 💄Makeup addict
🏋️♀️Fitness & 🥗Healty food lover
|39||fitnessthess||14866||INFLUENCER – FITNESS – HAPPY HUMAN ✌🏽♡BELLE♡🇦🇺♡Le mie stelle♡ PT✨Entrepreneur ✨
@lifesum DM for business ⬇️firstname.lastname@example.org
|40||kianamcnultyyyy||14658||🏃🏼♀️On a mission to change lives
💪🏻Personal Fitness Trainer
👸🏼 Hair | Wellness
🐾 Proud Dog Mom
🌍 Adventures fill my soul
|41||missmorganca||13773||💕Future Real Estate Agent 🏡 2021
💕Owner Of @bodteabymorgan
💕 Personal Trainer 💪🏾
💕 Healthy Lifestyle ☕️🌱
💕 Fitness Influencer💪🏾
Published Model | Influencer | Motivationalist
Native American | Rollersk8r | Fitness
BLM | Deaf Community
Be the change ✨
📖BS Exercise Science
|44||sofitfia||13196||Fitness & Health Expert,MS ExPhys
CPT|Writer|TV Fit Personality|Health Influencer
Strength With No Limits™️
📩DM Video/photo For promo
🛍BRAND promo avail.
💥600k+ Network on insta
DM FOR WEBSITE-ADVT. IN BIO
|46||shenyuechris||12700||one of the Top fitness influencers in China 🇨🇳
owner of @savaryclubla @zeromediaus 🇺🇸
|47||thatmidnightmuse||12574||Patna || Delhi
Blogger | Influencer | Fashion student | Fitness 💪🏻
Snapchat- momsworld1 👻
Dm/Mail for collaboration 💌
|48||kimbo_gold||12405||Creative Visionary , Business developer & influencer, fashionista & fitfreak.💎 Kimbogold 💎hello world !!!👯#marketing #seo #designer #fitnessmotivation||hidden|
|49||amtopmbeauty||12349||two lifestyle influencers here to inspire all⭐️⭐️⭐️•beauty, lifestyle, hauls, fitness•⭐️⭐️⭐️DM for business inquiries||hidden|
|50||daialecrim15||12115||Modelofitness • influencer
Nail designer 💅🏻🧚♀️
Ser feliz 🙂 Sem fazer o mal ao próximo😍
If you want to get a unique list of fitness micro-influencers for your brand, you can schedule a quick call with our team where you can discuss the details of your targeting.