It’s no news that influencer marketing is a strong asset for brands. And TikTok continues to be on top of social media platforms. To be concrete, TikTok users spend more than 850 minutes per month on the app.
And who’s rocking the platform, if not Tiktok influencers? Their followers tend to make decisions based on influencer recommendations.
Knowing the power of TikTok influencers and that your target audience is up there, your brand should take advantage of it and hire the most relevant TikTokers.
But how to contact TikTok influencers?
If you’re confused about it, just keep reading. We will guide you in the process.
Top reasons brands should contact TikTok influencers
Before we go to the part on how to do influencer outreach on TikTok, let’s clear some things up first.
Influencer campaigns are bringing massive value to brands, not only on the social network but in bringing the best ROI.
There are many situations where brands want to find TikTok influencers and contact them for different types of collaborations.
Let’s see some of the most common ones:
- A brand wants to collaborate with a TikTok influencer and participate in their TikTok videos to build successful campaigns.
- A brand is interested in selling its goods to TikTok influencers and seeks as many influencers as possible.
- Brands search for TikTok influencers to build a campaign with sponsored posts to increase brand awareness and attract new users.
- A brand looks to build a good relationship with an influencer and engage its customers in the long term.
- And sometimes, even TikTok users want to contact their favorite influencers just to gain some “personal marketing badge” by being mentioned in a TikTok video or the comment section on the platform.
We encourage you to give the TikTok influencer marketing a go, whatever your goal is. No worries – we’re about to dive into how to contact TikTok influencers in a bit.
5 steps to contact TikTok influencers
No matter how established a brand you are, you should have a concrete pattern you’ll follow when it comes to contacting influencers on TikTok. You have to keep in mind several things, like having the same audience, using relevant platforms, and being interested in the same market and users.
But there’s a little bit more than just that. We put together the best strategy to give you a hand with it.
Here are the proven steps ahead that will help you land any TikTok influencer.
Step 1: Use an influencer marketplace
An influencer marketplace is an online platform that connects social media influencers and marketing people of the same niche, industry, or other social media platforms. It’s like an influencer database.
You can find potential influencers to engage with and support your influencer marketing efforts on these marketplaces.
But now you’re looking for TikTok influencers.
You can always find influencers on the TikTok app, but there’s a better way. To make sure you’re doing a targeted search that will give you the right influencers, go on the TikTok creator marketplace.
It’s a specific marketplace that allows TikTok creators and brands to collaborate easily. Top brands are using this marketplace to find, contact influencers and hire them as brand ambassadors.
Once you find the perfect influencers, it’s action time!
Step 2: Choose the right communication channel
Great relationships are based on personal and professional touch. And this rule also applies when it comes to influencer marketing collaborations.
Yes, TikTok is a fun platform and has the DM feature, but you’re a professional, and you want to be perceived as a top brand. That starts with the first contact, so make sure you do the reach out via email.
There are online tools that can help you find TikTok influencers for your brand. The influencer platform will provide you with the email address of any TikTok influencer you want, so you can contact influencers and connect with them directly via email.
Step 3: Do your research about their interests
When it comes to contacting TikTok influencers, it’s essential to (subtly) let them know that you’ve done your research and you’re familiar with their efforts. Consider connecting with them on other social media, following their Instagram account, for example. You might get an automatic follow back by simply being a brand.
Check their TikTok bio to learn where you can find them. Check other platforms, search for other influencer marketing campaigns they’ve worked on, and check which hashtags they use and follow.
The more you know about their followers, campaigns, and interests, the richer your pitch will be. And once they see you’ve done your homework and are genuinely interested in collaboration, they’ll be more interested in doing a campaign with you. Makes sense, doesn’t it?
Step 4: Create a personalized offer
Personalization is the key!
Nobody wants to be approached just like “another brick in the wall.” Remember to personalize your message when you’re contacting TikTok influencers.
First of all, don’t start your message with “Dear TikTok influencer.” That sounds like an automated robot message that has no soul in it. Like you’re reaching out to thousands of TikTok influencers, and they’re not that special to your brand. Instead, make sure to ALWAYS include their name.
Here’s an example to get you inspired.
Hey [Influencer Name] –
We [What You Do/Sell].I have been following your profile on [Social Media], and it was amazing what you’ve done with [Example Post]. [Say something extra about their feeds on other social media platforms that adds a human element].Since [insert some of their interests that resonate with your brand], I am reaching out to see if you would be open to collaborating with [Brand Name]. We can create great things together!Let me know if this catches your eye, and I will send more details!Thanks![Your Name]
Remember: Keep the first pitch short and sweet! You don’t want it to be time-consuming.
Step 5: Work on the relationship for a long term bonds
It’s easy to contact a TikTok influencer, do an influencer marketing campaign together, make a one-stop-shop, and cut it out. But what makes big brands so successful is the care and nurture they give not only to their users but to their partners (including influencers) as well.
Try to insert some genuine elements that other brands haven’t done for them until now. Maybe send some extra samples when you launch new products or anything else. Just get creative and keep it personal.
This will help you build a long-term relationship with the TikTok influencer and not just another influencer marketing campaign that will fade away.
Dos and Don’ts of contacting TikTok influencers
Now that you know how to contact TikTok influencers, let us give you some extra tips on what you should and shouldn’t do when you connect with them.
Do the following:
- Use relevant influencer tools to find influencers based on data.
- Make sure to search for and contact TikTok influencers in your niche with the same audience as you.
- Any social media platform can help you in finding influencers so search everywhere!
- Make your offers interactive and exciting to grab the influencers’ attention.
- Always connect with multiple influencers on TikTok and other social media platforms.
- Keep following the TikTok influencer trends and be informed of who are the new TikTok stars that your followers love.
Don’t ever do these:
- Don’t limit your search only to TikTok influencers with thousands of followers. Micro-influencers can make fantastic TikTok content for your brand.
- Don’t wait up only on one TikTok influencer. Always have three or four influencers in the loop.
- Don’t make long, boring, and time-consuming pitches that will drive away your potential influencers.
- Don’t limit your TikTok influencer marketing efforts to only one campaign. Keep up the relationship alive.
- Don’t underestimate the power TikTok influencer marketing has on people (especially Gen Z!).
Is using an influencer marketing tool worth it?
An influencer marketing platform can help you find a whole influencer database for any social media and any niche you might need.
These creator management platforms will minimize your efforts of manually searching for the right influencers that will build a successful campaign that your audience will enjoy.
This type of platform has a comprehensive and rich database with influencers’ details, including:
- Their niche
- Number of followers
- Target audience
- Social media accounts
- Contact information
And many more details! So by employing such a platform, you can get brief information that will support your TikTok marketing efforts.
The fact that 19% of marketers will spend $1,000 – $10,000 per year on influencer marketing, including investing in influencer platforms, says a lot.
So it’s pretty worth it, don’t you think?
To wrap up
From everything you’ve read above in this post, you know how to contact TikTok influencers and seal the deal.
To make the search and the contact moment even more simple, the team at Influencers Club are here to help you find the perfect influencer for your brand that will bring your influencer marketing campaigns to another level.
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