As of Q4 2023, Snapchat has over 414 million daily active users (DAUs). Moreover, the social platform claims its users hold $4.4 trillion in global spending power making Snapchat a great place to advertise your business.
These statistics are proof that Snapchat holds a rich database that marketers and businesses can use to understand their target segment, keep updated with current trends, and influence purchasing decisions.
At influencers.club, we have a comprehensive database of over 80 million creators, including over 200K Snapchatters. Not only can you find relevant creators for your niche but you can use that data to create effective marketing campaigns on Snapchat.
Let’s learn more about Snapchat’s database.
Understanding Snapchat’s Database
Snapchat collects data on three fronts – information users provide to them, information Snapchat generates based on your use of its services, and information they receive from others.
Below is the detailed breakdown for each of them.
- Data provided by users: Name, username, email address, birthday, phone number, profile details like Bitmoji and profile picture, payment-related information in case you buy something from the app, and responses to surveys.
- Data Snapchat generates based on usage: Usage information like the stories you view or how often you communicate with other Snapchatters, the kind of content you create, your interactions with different features, engagement metrics, location, and device information.
- Data from others: Linked third-party service data, data from advertisers, and contact information from other Snapchatters or third parties.
According to Snapchat’s privacy policy, the platform uses this data for personalizing experiences, keeping things up-to-date, providing relevant ads, developing or improving features, and enhancing safety and security.
While much of this data is restricted, businesses can access certain information like usage trends, demographics, and metrics to get insights into user behavior and trends.
The platform also places great importance on data privacy. This means users can opt out of sharing certain information by disabling features, stopping the use of data, and contacting the team by completing a form.
How to access your Snapchat data?
Did you know Snapchat allows you to download your data? Here’s a detailed step-by-step guide you can follow:
1. Go to ‘Settings’ by tapping the profile icon at the top and then tapping the gear at the top.
2. Click ‘My Data’ in the Account Actions section.
3. Select the data you’d like to download. You can select from user information, chat history, spotlight, shopping, support history, ranking and location, memories and other media, search history, etc.
4. Choose the date range for which you’d like the data, or toggle it off to receive all data. Next, confirm your email address.
6. You’ll receive an email with a link once the data file is ready for download. Alternatively, you can view your recent exports on this link.
7. Select ‘See Exports’ and download your data or download it from the link in your email.
Snapchat also allows users to revoke permissions on some data with a detailed ‘Privacy control’ section in the settings. For example, you can disallow Snapchat from accessing your audience-based and activity-based information, which they use to display relevant ads.
You can even enable ‘Ghost Mode’ to disable location tracking in your location control.
4 ways to use a Snapchat database
With Creator Collab campaigns, Snapchat is making it easier for brands to work with influencers on Snapchat and create campaigns that bring the desired results.
This points towards one important thing – Snapchat is trying its best to get more businesses on the platform. If you use their data correctly, the platform will do its best to help you get the desired results from your marketing campaigns.
Here are four ways you can use a Snapchat database:
1. Get Snapchat data for market insights
Snapchat’s rich data landscape offers unparalleled opportunities for market research, trend analysis, and crafting targeted marketing campaigns that resonate with audiences.
Say, for example, you have a skincare brand. You can use Snapchat’s data to find Snapchat users that create skincare content, which content gets the most engagement, and what kind of skincare product features are highlighted the most.
Look at how you can find snaps related to skincare with a simple search.
These insights can guide your campaigns across social platforms.
Snapchat also allows businesses to use its database to find the perfect audience for their ad campaigns. For example, you can target a certain demographic, such as females, or create a lookalike audience based on your current customer list.
PureGym which has over 370 gyms across the UK, wanted to target young women aged between 18 and 24 to get back on the gym floor. They leveraged Snap ads, used its database to understand the market, and adopted a mix of broad and demographic-specific targeting.
They also collaborated with fitness influencers on Snapchat to create content. The result was a 3X ad recall than the norm, a 16.64% incremental purchase lift, and a 23.14% incremental checkout lift among females.
2. Partner with Snapchat creators
Are you collaborating with influencers or creators on Instagram and TikTok? While these social platforms are great for reaching a large audience, collaborating with creators on Snapchat has its own advantages:
- Snapchat reaches 75% of the 13-34 year old population in over 25 countries. This makes it a goldmine if your primary target audience is in this age range.
- If you deal with products that are great for try-on, such as glasses, Snapchat’s Augmented Reality (AR) lenses can boost engagement.
- Snapchat’s geo-filters and sponsored lenses help brands create custom overlays and interactive experiences tailored to specific locations or events. This can help promote your retail store or an event you’re organizing
How to find Snapchat creators?
Snapchat’s Spotlight feature makes it easy to search for creators manually. You can type in the keyword, say, “skincare” in the search. You’ll find spotlight topics where you can find relevant influencers.
If you’re looking for an easy way to find hundreds or thousands of Snapchat creators, you can use our creator discovery dashboard and search through 80M+ creators among whom 200K+ are Snapchatters.
Our platform has over 40 filters, such as location, niche, language, brand collaborations, etc., to narrow down the best creators for your niche.
We also help businesses starting from scratch who need experts to guide them with creator selection. Our team will understand your criteria and deliver relevant data as we have done for hundreds of clients like Pearpop and Trivia Crack.
How to reach out to Snapchat creators?
You can use Snapchat’s DM feature to reach out to relevant creators. Make sure that your outreach is personalized and concise. Here are proven outreach templates you can customize and send as DM.
Additionally, you can even handle the creator outreach from our dashboard itself.
Or if you need someone to help you with end-to-end services (discovering creators + conducting outreach), our team can do that as well – we can reach out to 800K creators per month with a 36% positive reply rate.
Want to partner with Snapchat creators?
3. Understand your target audience better
While market insights give you a broad understanding of the overall market dynamics, audience insights involve analysis of specific consumer segments or target audiences. This helps businesses better understand their target audience and tailor marketing messages and campaigns accordingly.
Below are three ways you can use Snapchat’s database to understand your audience:
- Understand user behavior: Snapchat tracks user interactions, such as the type of content they engage with, how often they use features like lenses or filters, what kind of products they instantly purchase, etc. This data provides insights into customer preferences, interests, and purchasing behaviors.
- Audience demographics: You can get audience demographics from Snapchat insights. This shows you where your followers are from, their age group, gender, most popular regions, etc.
- Find content preferences: Content insights on your public profile show which stories get the highest views, screenshots, replies, followers gained, and swipe-ups. This helps understand which content is resonating well. You can even use audience insights to nail down the time and day of the week when your audience is most receptive to new content.
4. Transform data into actionable strategies
Snapchat users are known for being interested in new things and adopting the latest trends. You can use these insights and data to guide strategies for other social platforms as well.
You can use these insights and data to guide strategies for other social platforms as well.
For example, you can understand the audience of 18-34 on Snapchat and use those insights to create campaigns directed towards this age group on TikTok or Instagram.
One such great marketing campaign comes from Sephora. A survey revealed that shoppers in the US aged between 18-34 are most likely to use coupons. Which social platform is most popular among this age group? You guessed it right – Snapchat.
Sephora used this data to their advantage and created a campaign for Ramadan on Snapchat where they offered a special code that Snapchatters could unlock when they participated in a gamified Augmented Reality (AR) lens.
The result? 5% of the total transactions on their website during this period came from this campaign.
You can also gain competitive insights into how your competitors are creating Snapchat content, and which audience segments they are targeting, and utilize these insights to guide your strategies.
Conclusion
Whether you want to access personal Snapchat data or use the platform’s insights to guide your campaigns or overall strategy, Snapchat makes it possible.
With its focus on making the platform creator and business-friendly, businesses can use Snapchat’s unique database to understand the target audience, identify unique positioning opportunities, and create influencer marketing campaigns.
One way to get access to a Snapchat database is by registering to our creator discovery dashboard. This way you will be able to search through 80M+ creators and use 40+ filters to narrow down your search to Snapchat creators that are ideal for your brand.
Or get in touch with our team which can help you with end-to-end services so you can focus on what you do best – strategizing, implementing campaigns, and growing your business.
200K+ Snapchat users in our database
FAQs
As long as you get your data from verified sources and platforms like influencers.club, it’s legal to use it for marketing purposes. Look at the process we follow to ensure legality and privacy-compliant data.
Snapchat’s advertising platform can be used by businesses to target users based on demographics and other interest-based criteria. However, their database is not available publicly to businesses.
Snapchat employs various measures, such as encryption, access controls, and regular security audits, to safeguard users’ data.
