With engagement rates consistently outpacing traditional advertising, influencer marketing on Instagram has become a crucial strategy for brands of all sizes.
Depending on the campaign goals, different brands have different preferences when choosing Instagram influencers. On one hand, micro-influencers offer a targeted audience with high engagement, but on the other hand, collaborating with top Instagram influencers is excellent for increasing brand awareness as it gives businesses a wider reach and prestige.
This article is a treasure for brands that want to collaborate with top Instagram influencers because we are giving you a free list of 500 handpicked top influencers on Instagram.
We’ve analyzed our creator database to give you a list of the 500 top Instagram influencers for 2023. Check the lists below, select the influencers that match your criteria, and reach out to them for collaboration.
We have divided our list of influencers according to their locations and have selected the top 5 locations. If your desired location is not included or you want to be more specific (for example, by specifying New York instead of the United States) reach out to us because we can find influencers from any location, nice, etc.
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10 top Instagram influencers
The top 10 social media influencers based on the number of followers are Cristiano Ronaldo, Lionel Messi, Kylie Jenner, Selena Gomez, Dwayne Johnson, Ariana Grande, Kim Kardashian, Beyoncé, Khloé Kardashian, and Justin Bieber.
However, the true definition of a top Instagram influencer goes beyond just the number of followers. If you are interested in partnering with influencers, then you need the ones who consistently work with brands, have a large audience, engage with their followers, and have an impact on their purchasing decisions.
In addition to the above list, here are 10 Instagram accounts with brief introductions that can be valuable additions to your influencer marketing campaign.
Niche: Travel, Lifestyle
Jay Alvarrez is not only a must-follow for adventure travel and unique destination inspiration, but he’s also a prime candidate for brand collaborations. As a 24-year-old Hawaiian model, photographer, and social media star, he has gained a massive following for his captivating and envy-inducing photographs and videos of his adventures on Instagram and YouTube.
His feed is a showcase of his adventurous lifestyle, including thrilling hobbies like skydiving and scuba diving. With a background in modeling for brands like Express and Calvin Klein, he has a proven track record of effectively promoting products and services. By partnering with Jay brands can tap into his large and engaged audience and reach those who are always seeking new adventures.
Niche: Lifestyle and Fashion
Aimee Song is a highly sought-after influencer, renowned for her expertise in lifestyle, interior design, food, and fashion. Her posts on home decor, fashion, and food receive widespread attention and engagement from her audience.
She launched her own successful ventures, including the beauty business Song of Style and the apparel collection Two Songs, and she also works with some of the biggest names in the industry, such as Armani, Revolve, Dior, and Levi’s.
In 2016, Aimee was named to Forbes’ 30 Under 30 list, solidifying her position as a rising star in the world of influencer marketing. Her unique combination of influence and substance in the beauty and decoration niches makes her an ideal partner for brands looking to reach a wide and engaged audience.
Demi Bagby has built a massive following in the world of fitness influencers on Instagram. A back injury threatened to derail her gymnastics career, but she channeled her energy into exploring alternative forms of exercise like CrossFit and board sports.
She documented her journey and shared her workouts on social media, inspiring millions to follow her lead. Her genuine passion for fitness and her relatable approach to her followers have made her one of the most authentic and sought-after fitness influencers on the platform.
Brands in the fitness or health space looking to partner with an influencer who truly embodies a healthy lifestyle should consider reaching out to Demi Bagby.
Niche: Fitness and Lifestyle
Rianne Meijer is a model and one of the top IG influencers from the Netherlands. She made a name for herself on Instagram with her blend of fashion, lifestyle, and wellness content. She is showcasing her sense of humor with her “Instagram vs. Reality” posts. Her dancing videos and playful self-deprecating humor have made her a hit on social media.
In addition to her Instagram, Rianne also has a YouTube channel where she offers tips, speaks candidly about her life, and showcases her interior design skills. If you are a brand seeking a relatable and charming influencer with a strong following in the body image movement you should definitely keep an eye on Rihanne Meijer.
Jennifer Tuffen is a well-known British Instagram influencer, renowned for her visually stunning travel content. Her Instagram feed is a virtual storybook, showcasing her travels to some of the world’s most coveted destinations, including breathtaking landscapes, decadent food, and luxurious hotels.
With a strong following and a unique perspective on travel, Jennifer Tuffen is poised to be one of the top travel influencers for a few years now. So, if you are a brand in the travel industry, looking to showcase your products or services in an immersive and engaging way, make sure to approach Jennifer with a partnership proposal.
Alex Strohl is a top-notch travel influencer, photographer, and filmmaker known and respected for his captivating landscape photography. Among other photography influencers, he is recognized for his particular emphasis on the beauty of mountainous regions.
His photography has been widely recognized and has been featured in prominent publications such as Forbes, Vanity Fair, and Gentleman’s Journal.
His exact net worth may be unknown, but it is estimated to be in the $9.53 million range, and when taking into account additional revenue sources, it is likely that his net worth exceeds $15.25 million. With such an impressive track record, there is no doubt that Alex Strohl is an ideal partner for brands looking to tap into the travel and photography market.
Speaking of top Instagram influencers, we can’t go without mentioning the makeup artist Jackie Aina. She is a highly influential beauty content creator with over 1.8M followers on Instagram, and 3.6M on YouTube.
She is a respected voice in the beauty industry and has been recognized as the NAACP’s “YouTuber of the Year” and a Glamour Woman of the Year, among other awards. In 2020, Jackie launched her self-care lifestyle brand FORVR Mood, which has already gained widespread popularity and is available in Sephora stores nationwide.
Brands in the beauty industry that are looking to reach a highly engaged and loyal audience in the beauty industry should keep an eye on Jackie for upcoming campaigns.
Niche: Vegan food
ElaVegan, also known as Michaela, is a vegan foodie and advocate for plant-based diets. She regularly shares delicious and healthy vegan recipes on her Instagram feed and blog. Michaela is dedicated to proving that eating plant-based food can be both healthy and delicious, and her beautiful and colorful food content is sure to inspire and delight anyone looking to adopt a vegan lifestyle.
With a focus on reducing added sugars and fats, Ela’s content is also perfect for those who are watching their diet and want healthy, flavorful food options. Brands looking to collaborate with an influencer in the vegan and healthy food space should consider partnering with ElaVegan in 2023.
Thalia Ho is a multi-talented food writer, cook, and author who has established herself as one of the top Instagram influencers in the food industry. With her award-winning food blog Butter and Brioche and her cookbook Wild Sweetness, Thalia has built a reputation for her explorative and decadent approach to food.
On Instagram, Thalia shares stunning pictures of her desserts, captivating her followers with her eye for aesthetics. Her fans look to her for inspiration, tips, and the latest dessert trends. Whether you’re a foodie, cook, or simply someone with a sweet tooth, Thalia is definitely an influencer worth following and collaborating with this year.
Dave and Deb, a married adventure couple, are the masterminds behind The Planet D, an award-winning travel blog that has been inspiring travelers for the past 10 years. Their motto, “Adventure is for Everyone”, reflects their belief that travel is for everyone and their travel videos are proof of that.
With over 200K followers on Instagram, Dave and Deb’s breathtaking landscapes, and fun-filled travel videos have captured the attention of travelers everywhere. Hence, if you’re a travel agency or a business targeting travel enthusiasts, a partnership with Dave and Deb is an opportunity you don’t want to miss.
Most importantly, keep in mind that they have an international audience since they’re exploring the beautiful landscapes of Asia, Africa, South America, North America, Antarctica, Australia, Europe, the Caribbean, and the South Pacific.
To Sum Up
If your only obstacle to implementing influencer marketing was finding suitable Instagram accounts, then our list of 500 top Instagram influencers will definitely do the job.
Yet, if the influencers above don’t match your criteria, schedule a free call with us so we can discuss a solution tailored to your marketing goals.
In the end, Instagram influencers with large followings offer the potential for increased engagement, brand visibility, and a boost in sales. However, you can partner with Instagram influencers with millions of followers, and if they are not suitable for your brand you will end up with a low-ROI campaign.
Want to find top Instagram influencers for your influencer campaigns?
We can find Instagram influencers from any country, niche, audience size, or any other targeting you might have.