List of Top YouTubers in Japan [2024]

Find the best YouTubers in Japan and learn how they can spread the word about your brand.

Last updated: March 29, 2024

1. ISSEI / いっせい

Subscribers

51.7M

Engagement rate

0%

Number of Videos

3307

Monetized
Niche

Lifestyle, Animals & Pets

Location

Japan

  • #Lifestyle
  • #Animals & Pets
  • #Food
  • #Automotive
  • #Music

2. Sagawa /さがわ

Subscribers

35.3M

Engagement rate

3.137966073872%

Number of Videos

9232

Monetized
Niche

Lifestyle, Food

Location

Japan

  • #Lifestyle
  • #Food
  • #Film & Photography
  • #Technology & Science
  • #Arts & Entertainment

3. Bayashi TV

Subscribers

31.2M

Engagement rate

3.7888626641544%

Number of Videos

1439

Monetized
Niche

Fitness, Lifestyle

Location

Japan

  • #Fitness
  • #Lifestyle
  • #Animals & Pets
  • #Food
  • #Film & Photography

4. HAYATAKU はやたく

Subscribers

19.4M

Engagement rate

0%

Number of Videos

2047

Monetized
Niche

Lifestyle, Food

Location

Japan

  • #Lifestyle
  • #Food
  • #Music
  • #Film & Photography
  • #Fashion

5. Cafe Music BGM channel

Subscribers

14.9M

Engagement rate

2.5432970541834%

Number of Videos

2663

Monetized
Niche

Lifestyle, Food

Location

Japan

  • #Lifestyle
  • #Food
  • #Music
  • #Gaming
  • #Arts & Entertainment

6. BRUNO

Subscribers

13.5M

Engagement rate

3.5686915344391%

Number of Videos

534

Monetized
Niche

Lifestyle, Animals & Pets

Location

Japan

  • #Lifestyle
  • #Animals & Pets
  • #Food
  • #Automotive
  • #Music

7. M2 Family

Subscribers

12.9M

Engagement rate

0%

Number of Videos

31

Monetized
Niche

Lifestyle, Food

Location

Japan

  • #Lifestyle
  • #Food
  • #Music
  • #Film & Photography
  • #Gaming

8. 恋愛とと

Subscribers

10.7M

Engagement rate

4.7800898061081%

Number of Videos

117

Monetized
Niche

Religion, Lifestyle

Location

Japan

  • #Religion
  • #Lifestyle
  • #Food
  • #Music
  • #Gaming

9. Alina Saito / 斎藤アリーナ

Subscribers

10.5M

Engagement rate

0%

Number of Videos

1202

Monetized
Niche

Lifestyle, Animals & Pets

Location

Japan

  • #Lifestyle
  • #Animals & Pets
  • #Food
  • #Music
  • #Film & Photography

10. すしらーめん《りく》

Subscribers

9.7M

Engagement rate

0%

Number of Videos

808

Monetized
Niche

Lifestyle, Fitness

Location

Japan

  • #Lifestyle
  • #Fitness
  • #Animals & Pets
  • #Food
  • #Automotive

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11. Yamil4K

Subscribers

8.7M

Engagement rate

7.6331704323623%

Number of Videos

568

Monetized
Niche

Lifestyle, Animals & Pets

Location

Japan

  • #Lifestyle
  • #Animals & Pets
  • #Food
  • #Music
  • #Film & Photography

12. Jelai Andres

Subscribers

7.8M

Engagement rate

3.2789448596294%

Number of Videos

318

Monetized
Niche

Lifestyle, Animals & Pets

Location

Japan

  • #Lifestyle
  • #Animals & Pets
  • #Food
  • #Music
  • #Film & Photography

13. Ado

Subscribers

7.7M

Engagement rate

9.5894657554917%

Number of Videos

411

Monetized
Niche

Lifestyle, Food

Location

Japan

  • #Lifestyle
  • #Food
  • #Music
  • #Film & Photography
  • #Gaming

14. Junya jr.andMask / こじゅんや

Subscribers

6.7M

Engagement rate

0.94242133392589%

Number of Videos

5741

Monetized
Niche

Lifestyle, Animals & Pets

Location

Japan

  • #Lifestyle
  • #Animals & Pets
  • #Food
  • #Music
  • #Film & Photography

15. Maryana Ro

Subscribers

6.5M

Engagement rate

1.9155816406764%

Number of Videos

204

Monetized
Niche

Lifestyle, Food

Location

Japan

  • #Lifestyle
  • #Food
  • #Music
  • #Home & DIY
  • #Fashion

16. MayTree

Subscribers

6.1M

Engagement rate

2.9506452248918%

Number of Videos

319

Monetized
Niche

Lifestyle, Food

Location

Tokyo, Japan

  • #Lifestyle
  • #Food
  • #Music
  • #Film & Photography
  • #Travel & Nature

17. はねまりチャンネル・HANEMARI Channel

Subscribers

6.1M

Engagement rate

1.2347605812316%

Number of Videos

1374

Monetized
Niche

Fitness, Lifestyle

Location

Japan

  • #Fitness
  • #Lifestyle
  • #Animals & Pets
  • #Food
  • #Music

18. sushi ninja /すし忍者

Subscribers

5.9M

Engagement rate

0.84351704709711%

Number of Videos

1991

Monetized
Niche

Lifestyle, Animals & Pets

Location

Japan

  • #Lifestyle
  • #Animals & Pets
  • #Food
  • #Music
  • #Film & Photography

19. XpertThief

Subscribers

5.8M

Engagement rate

0%

Number of Videos

2238

Monetized
Niche

Lifestyle, Automotive

Location

Japan

  • #Lifestyle
  • #Automotive
  • #Music
  • #Gaming
  • #Arts & Entertainment

20. こたせな (KOTATSU&SENA)

Subscribers

5.8M

Engagement rate

2.880289608207%

Number of Videos

882

Monetized
Niche

Lifestyle, Animals & Pets

Location

Japan

  • #Lifestyle
  • #Animals & Pets
  • #Food
  • #Music
  • #Film & Photography

21. BGM channel

Subscribers

5.6M

Engagement rate

2.6359304123665%

Number of Videos

2396

Monetized
Niche

Lifestyle, Food

Location

Japan

  • #Lifestyle
  • #Food
  • #Music
  • #Gaming
  • #Travel & Nature

22. Yuka Kinoshita木下ゆうか

Subscribers

5.2M

Engagement rate

3.0643207869314%

Number of Videos

2589

Monetized
Niche

Lifestyle, Animals & Pets

Location

Japan

  • #Lifestyle
  • #Animals & Pets
  • #Food
  • #Music
  • #Arts & Entertainment

23. Eve

Subscribers

5.2M

Engagement rate

8.308239083636%

Number of Videos

139

Monetized
Niche

Music, Film & Photography

Location

Japan

  • #Music
  • #Film & Photography
  • #Arts & Entertainment

25. キヨ。

Subscribers

5.1M

Engagement rate

1.7883639577673%

Number of Videos

2986

Monetized
Niche

Lifestyle, Food

Location

Japan

  • #Lifestyle
  • #Food
  • #Music
  • #Film & Photography
  • #Gaming

About this dataHow we make sure these are the best YouTubers in Japan

We’ve filtered 14M Youtube channels to find only YouTubers that are from Japan or used hashtags like #JapanTravel, #JapaneseVlogger, #TokyoLife.

38,149 YouTubers in Japan

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