List of Top YouTubers in Japan [2024]

Find the best YouTubers in Japan and learn how they can spread the word about your brand.

Last updated: March 29, 2024

1. Sagawa /さがわ

Subscribers

29.3M

Engagement rate

2.95%

Number of Videos

7907

Monetized
Niche

Film & Photography, Sport

Location

Japan

  • #Film & Photography
  • #Sport
  • #Arts & Entertainment
  • #Technology & Science
  • #Food

2. ISSEI / いっせい

Subscribers

25.4M

Engagement rate

5.12%

Number of Videos

2517

Monetized
Niche

Sport, Automotive

Location

Japan

  • #Sport
  • #Automotive
  • #Gaming
  • #Animals & Pets
  • #Film & Photography

3. Bayashi TV

Subscribers

23.8M

Engagement rate

6.13%

Number of Videos

1243

Monetized
Niche

Animals & Pets, Film & Photography

Location

Japan

  • #Animals & Pets
  • #Film & Photography
  • #Fitness
  • #Food
  • #Arts & Entertainment
Subscribers

15.0M

Engagement rate

4.56%

Number of Videos

1115

Monetized
Niche

Sport, Gaming

Location

Japan

  • #Sport
  • #Gaming
  • #Film & Photography
  • #Technology & Science
  • #Arts & Entertainment

5. M2DK.マツダ家の日常

Subscribers

12.1M

Engagement rate

2.78%

Number of Videos

8337

Monetized
Niche

Technology & Science, Food

Location

Japan

  • #Technology & Science
  • #Food
  • #Gaming
  • #Lifestyle
  • #Arts & Entertainment

6. БРУНО

Subscribers

11.2M

Engagement rate

3.5%

Number of Videos

501

Monetized
Niche

Sport, Technology & Science

Location

Japan

  • #Sport
  • #Technology & Science
  • #Food
  • #Automotive
  • #Music

7. 恋愛とと

Subscribers

11.0M

Engagement rate

6.09%

Number of Videos

90

Monetized
Niche

Music, Religion

Location

Japan

  • #Music
  • #Religion
  • #Arts & Entertainment
  • #Gaming
  • #Technology & Science

8. HAYATAKU はやたく

Subscribers

10.5M

Engagement rate

1.68%

Number of Videos

1857

Monetized
Niche

Technology & Science, Food

Location

Japan

  • #Technology & Science
  • #Food
  • #Music
  • #Lifestyle
  • #Arts & Entertainment

9. すしらーめん《りく》

Subscribers

7.9M

Engagement rate

2.88%

Number of Videos

733

Monetized
Niche

Sport, Technology & Science

Location

Japan

  • #Sport
  • #Technology & Science
  • #Food
  • #Automotive
  • #Music

10. Nino's Home

Subscribers

7.7M

Engagement rate

3.04%

Number of Videos

138

Monetized
Niche

Home & DIY, Animals & Pets

Location

Japan

  • #Home & DIY
  • #Animals & Pets
  • #Lifestyle
  • #Arts & Entertainment
  • #Food

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11. Yamil4K

Subscribers

7.1M

Engagement rate

6.79%

Number of Videos

461

Monetized
Niche

Public Services & Politics, Sport

Location

Japan

  • #Public Services & Politics
  • #Sport
  • #Animals & Pets
  • #Education
  • #Food

12. Alina Saito / 斎藤アリーナ

Subscribers

6.7M

Engagement rate

3.74%

Number of Videos

678

Monetized
Niche

Technology & Science, Food

Location

Japan

  • #Technology & Science
  • #Food
  • #Music
  • #Lifestyle
  • #Animals & Pets

13. Maryana Ro

Subscribers

6.6M

Engagement rate

4.09%

Number of Videos

204

Monetized
Niche

Fashion, Food

Location

Japan

  • #Fashion
  • #Food
  • #Lifestyle
  • #Travel & Nature
  • #Home & DIY

14. はねまりチャンネル・HANEMARI Channel

Subscribers

5.9M

Engagement rate

0.84%

Number of Videos

1274

Monetized
Niche

Sport, Animals & Pets

Location

Japan

  • #Sport
  • #Animals & Pets
  • #Fashion
  • #Food
  • #Lifestyle

15. Junya jr.andMask / こじゅんや

Subscribers

5.6M

Engagement rate

1.93%

Number of Videos

4525

Monetized
Niche

Animals & Pets, Film & Photography

Location

Japan

  • #Animals & Pets
  • #Film & Photography
  • #Technology & Science
  • #Food
  • #Arts & Entertainment

16. DuckyOMG

Subscribers

5.3M

Engagement rate

7.61%

Number of Videos

562

Monetized
Niche

Gaming, Arts & Entertainment

Location

Japan

  • #Gaming
  • #Arts & Entertainment
  • #Film & Photography

17. ヒカル(Hikaru)

Subscribers

4.9M

Engagement rate

1.96%

Number of Videos

2448

Monetized
Niche

Music, Film & Photography

Location

Japan

  • #Music
  • #Film & Photography
  • #Arts & Entertainment
  • #Automotive
  • #Animals & Pets
Subscribers

4.9M

Engagement rate

1.68%

Number of Videos

103

Monetized
Niche

Music, Arts & Entertainment

Location

Japan

  • #Music
  • #Arts & Entertainment
  • #Film & Photography

19. BabyBusベビーバス - 子供の歌 - 子どもの動画

Subscribers

4.9M

Engagement rate

0.1%

Number of Videos

2012

Monetized
Niche

Lifestyle, Film & Photography

Location

Japan

  • #Lifestyle
  • #Film & Photography
  • #Automotive
  • #Arts & Entertainment
  • #Education

20. 料理研究家リュウジのバズレシピ

Subscribers

4.8M

Engagement rate

3%

Number of Videos

1908

Monetized
Niche

Arts & Entertainment, Animals & Pets

Location

Japan

  • #Arts & Entertainment
  • #Animals & Pets
  • #Gaming
  • #Food
  • #Home & DIY

21. Chocolate Cacao チョコレートカカオ

Subscribers

4.6M

Engagement rate

5.78%

Number of Videos

452

Monetized
Niche

Food, Travel & Nature

Location

Japan

  • #Food
  • #Travel & Nature
  • #Home & DIY
  • #Arts & Entertainment
  • #Lifestyle

22. エガちゃんねる EGA-CHANNEL

Subscribers

4.3M

Engagement rate

1.69%

Number of Videos

519

Monetized
Niche

Public Services & Politics, Animals & Pets

Location

Japan

  • #Public Services & Politics
  • #Animals & Pets
  • #Food
  • #Lifestyle
  • #Travel & Nature

23. Quynh Tran JP & Family - Cuộc sống ở Nhật

Subscribers

4.2M

Engagement rate

2.11%

Number of Videos

1625

Monetized
Niche

Animals & Pets, Medicine & Health Care

Location

Japan

  • #Animals & Pets
  • #Medicine & Health Care
  • #Technology & Science
  • #Food
  • #Arts & Entertainment

24. Marina Takewaki

Subscribers

3.9M

Engagement rate

1.44%

Number of Videos

877

Monetized
Niche

Fashion, Fitness

Location

Japan

  • #Fashion
  • #Fitness
  • #Medicine & Health Care
  • #Food
  • #Arts & Entertainment

25. コムドット

Subscribers

3.8M

Engagement rate

2.7%

Number of Videos

2191

Monetized
Niche

Music, Sport

Location

Japan

  • #Music
  • #Sport
  • #Film & Photography
  • #Fitness
  • #Arts & Entertainment

About this dataHow we make sure these are the best YouTubers in Japan

We’ve filtered 14M Youtube channels to find only YouTubers that are from Japan or used hashtags like #JapanTravel, #JapaneseVlogger, #TokyoLife.

38,149 YouTubers in Japan

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